Did you just launch your online store or you have an existing ecommerce website but you are looking for ways to generate organic traffic and make sales from e-commerce blogging?
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TogglePublishing blog posts on your ecommerce website is a proven way to rank on Google, generate and make sales by engaging shoppers who search for your products.
According to Statistics, 3 out of 4 online buyers will search Google before purchasing any product or making buying decision, your online store be the next website they see
But the question is, do you know the best way to write blog posts that boosts sales and the type of keyword to target?
In this detailed guide, I will show you how to go about to write blog contents optimized for conversions for your ecommerce website purchases.
Let’s dive in………
To write blog content that generates sales for your e-commerce website or online store(e-commerce blogging) starts with proper keyword research.
The success of your blog contents relies primarily on your keyword approach, you need to rank first before someone will click to read. What if you don’t know how to write at all? Don’t worry, there is room to hire a guru to write for you. Faith Digital Services have successful record of helping ecommerce brands with WordPress SEO package
Note: Ecommerce website is the same as online store
Writing blog content for your online store is an effective way to get search engine visibility for your store.
It is a great organic traffic source that saves you from spending lots of money on paid advertising.
How do you start e-commerce blogging for your e-commerce website in order to generate sales?
Below are very simple 3 secrets to e-commerce blogging that no one talks about:
1. Start with proper keyword research, find terms people search on Google when looking for what you sell.
2. Find low competition keywords for the products you sell so you can easily rank. Remember, long tail keywords are narrow and often have low competition. The downside of these low competition keywords is that they often have lesser search volume.
3. Write blog posts with commercial and Transactional intents. This is goldmine is you know how to analyze and use this. To understand this better, you need to ask these question:
Intent is simply the reason why someone is searching for your product on Google.
- Is the person trying to get more information before buying? (this is commercial intent at work).
- Is the person searching for it to buy?(Transactional intent)
- Is the person trying to use the website or view content of the site? (this where Navigational intent comes to play).
The primary purpose of your e-commerce store is to sell products, so you need keywords with buying intent.
How do you know a keyword has a buying intent?
You’ll know by doing SERP analysis, this means checking what’s ranking already on search results pages for the keyword you want to optimize for. Analyze the first 3-4 blog posts ranking on your chosen keyword.
You can do this manually or with a tool like Semrush, Ahrefs, Mangool, etc. These are the best SEO tools I use.
Simply type the keyword on the Google search bar and see the results.
If you see reviews or buying guides, you know it’s likely a commercial intent keyword
If you see product pages of other e-commerce stores rank, you know it’s a transactional intent keyword.
Write yours in what is by what’s ranking already.
Let’s say you sell cooking utensils, you want to write blog content to target “deep fryer”
From the image above, you see Jumia an e-commerce platform ranking, and they link to their product page.
This shows that “deep fryer” Has transactional intent but if you see articles like “best deep fryers” The “best” shows you that the person is trying to get information, recommendations, or reviews about the best deep fryer to buy and this makes this keyword a commercial intent keyword.
So what should you do after finding your relevant keyword and the search intent for it?
Since the keyword is a transactional keyword, link the article to your product page with a hyperlink recommending that product as the best, that way, anyone who clicks will see your product and purchase there.
Make sure to internally link your shop page and products in your article.
This way, you generate traffic to your site with SEO-rich content and, in return, turn that traffic into sales.
Don’t for to spice up your product pages with special and irresistible offers persuased them to purchase even when they think of living.
Common e-commerce blogging mistakes to avoid when writing blog content
1. Keyword stuffing, write naturally. Avoid placing keywords just to help you rank
2. Avoid targeting branded names like Gucci and Puma. They’re known and may likely not rank for them.
3. Avoid slow load time. Optimize the speed of your website, visitors will bounce off if your store takes more than 3 seconds to load.
In as much as you want to sell, try to combine informational intent keywords with transactional intent keywords.
Write information about the product, specifications, usage, and the necessary information a buyer may likely want to know. This will help you create more information the buyer need to make a buying decision.
Would you consider getting a professional WordPress ecommerce web developer to launch your online store so you can start publishing sales-generating blog post? Faith Digital Services is the best you can reach out to.
Start by getting an ecommerce store hosting plan from top recommended hosting providers popular ecommerce websites use.