Selar Affiliate Marketing for Beginners in Nigeria: Complete Step-by-step Guide

If you’re reading this, you’re looking for legitimate ways to make some extra cash online without needing special skills or startup capital. Well, I’ve got good news for you.

Selar affiliate marketing could be exactly what you’ve been searching for.

I remember when I first heard about affiliate marketing.

The whole concept seemed complicated and, honestly, a bit suspicious.

But after seeing regular people – students, office workers, stay-at-home parents – making consistent income through Selar’s affiliate program, I realized this was something worth exploring.

So what exactly is Selar, and how can it help you make your first ₦100,000 online? Let’s break it down in simple terms.

What is Selar, and Why Should You Care?

Selar.co is a Nigerian e-commerce platform that helps creators sell digital products. Think of digital products as e-books, courses, music, designs, software, anything that can be delivered electronically. 

Selar is special for Nigerians because it’s built with our local payment systems in mind. 

No hassle with foreign currency or payment processors that don’t work well in Nigeria.

Here’s where the opportunity comes in for you: 

Selar has an affiliate program that lets you earn commissions by promoting other people’s products. 

You don’t create anything yourself. You just connect buyers with sellers and earn a cut of each sale.

Why Selar Affiliate Marketing Works So Well in Nigeria

Before we dive into the “how,” let’s talk about why this works:

1. Low barrier to start: You don’t need money to start, just an internet connection and a smartphone.

2. Product variety: From finance courses to recipe ebooks to music production tutorials – there’s something for every audience.

3. Local relevance: These are products created by Nigerians, for Nigerians, solving our specific challenges.

4. Payment integration: Seamless payments through channels Nigerians already use and trust.

5. Commission structure: Selar offers some of the most competitive commission rates, ranging from 20% to as high as 70% per sale.

Now, let’s get practical and walk through exactly how to start and make your first ₦100,000.

Getting Started: Your Step-by-Step Guide

Watch the full tutorial instead.

Step 1: Create Your Selar Account

First things first, you need to sign up for Selar:

• Visit Selar
• Click on “Sign Up” in the top right corner.
• Fill in your details (use a professional email address you check regularly).
• Verify your email.
• Complete your profile with your real name and a professional photo

Pro tip: Use your real information. Building trust is crucial in affiliate marketing, and using a pseudonym might make potential customers skeptical.

Step 2: Explore the Marketplace

Before becoming an affiliate, spend some time exploring what’s available on Selar:

• Browse through different categories.
• Check out bestselling products.
• Note which products have high prices and good sales numbers.
• Read product descriptions to understand what sells well. 

This research phase is often skipped by beginners, but it’s crucial! 

You need to understand what’s available before you can effectively promote anything.

Step 3: Apply to Become an Affiliate

Now that you’re familiar with the platform:

• Log in to your Selar account.
• Navigate to “Affiliate Program” (usually found in the account menu).
• Fill in the required information
• Make a payment of NGN3000 usually charged per year.
• Submit your application

Selar typically approves applications instantly, no need to wait.

Step 4: Choose Your First Products

This is where strategy comes in. Your goal is to make ₦100,000, so let’s be smart about product selection.

1. Look for high-commission products: If a ₦10,000 course offers 40% commission, that’s ₦4,000 per sale. You’d need 25 sales to hit your ₦100,000 goal.
2. Consider the price point: Very expensive products might be harder to sell, while very cheap ones require more sales to reach your goal.
3. Check product quality: Download free samples if available. You want to promote good products to build a reputation.
4. Verify demand: Products with many reviews or social proof likely have an established demand.

I’d recommend starting with 2-3 products. Focusing allows you to become an expert in those specific products rather than spreading yourself too thin.

Step 5: Get Your Unique Affiliate Links

For each product you want to promote:

• Go to the product page. 
• Look for the “Promote” or “Become an Affiliate” button.
• Click it to generate your unique affiliate link.
• Save these links somewhere organized (a spreadsheet works well)

This unique link is crucial – it’s how Selar tracks that a customer came from you, ensuring you get your commission.

Step 6: Understand Your Product Deeply

Before promoting anything, become an expert on it:

• If possible, purchase the product yourself (consider it an investment).
• Go through all the material.
• Make notes on the main benefits and problems it solves.
• Identify who would benefit most from this product. 

The best affiliates don’t just share links, they genuinely understand the value of what they’re promoting.

Promoting Your Affiliate Products: Where the Magic Happens

Now that you’re set up, let’s talk about how to make sales. 

This is where most beginners get stuck, but I’ll break it down into manageable approaches.

Method 1: Leverage Your Existing Networks

Start with people who already know and trust you:

1. WhatsApp: Create thoughtful messages about how the product solved a problem for you. Share with relevant contacts individually (not blast messages).
2. Facebook/Instagram/Twitter: Share your genuine experience with the product. Focus on the transformation, not just features.
3. Email: If you have contacts who might benefit from the product, send personalized recommendations.

The key here is authenticity. 

Don’t just say “Buy this!” Instead, explain how it helped you or could help them with specific problems.

Method 2: Content Creation Strategy

Creating content around your affiliate products builds long-term authority:

• Start a blog: Platforms like Medium or WordPress, and LinkedIn articles let you create free blogs where you can write reviews, tutorials, or comparison articles.
• YouTube videos: Create review videos, unboxing (for digital products, this means going through the content), or “how-to” content related to the product.
• Instagram/TikTok: Create short, engaging content highlighting problems the product solves.

For example, if you’re promoting a “Nigerian Stock Market for Beginners” course, you could create content like:

“5 Mistakes I Made When I Started Investing in Nigerian Stocks”

“How I Made ₦50,000 in My First Month of Stock Trading”

“Understanding the NSE: A Beginner’s Guide”

Method 3: Niche Communities

At this point, you need to find where your potential customers already hang out:

• Facebook Groups: Join groups where people discuss topics related to your product
• Reddit: Nigerian subreddits often have specific interests.
• Nairaland: Create helpful posts that subtly mention the product
• Professional groups: LinkedIn groups or professional Telegram channels

The idea here is to provide value first. Answer questions, share insights, and become a trusted voice. Then, occasionally mention how a particular product helped you.

Converting Interest to Sales: The Art of Persuasion

Getting people to click your link is only half the battle. Here’s how to increase your conversion rate:

1. Address Objections Before They Arise

People hesitate to buy for specific reasons:

“Is it worth the money?” → Highlight the value and ROI

“Will it work for me?” → Share success stories of people like them. 

“Is it legitimate?” → Mention Selar’s secure payment system and refund policy

2. Create Urgency Without Being Pushy

Nigerians respond well to legitimate reasons to act now:

• Limited-time discounts (only if they exist).
• Bonuses that might expire.
• Explaining how delaying could cost them more in the long run

3. Follow Up Thoughtfully

Most sales happen after multiple interactions:

• Check in with potential customers who showed interest.
• Ask if they have questions
• Share additional testimonials or success stories

Remember, the goal isn’t to pressure people but to help them make informed decisions about products that could genuinely benefit them.

Tracking Your Progress and Scaling Up

For you to reach your ₦100,000 goal, you need to track what’s working:

1. Use Selar’s Analytics

Monitor which products generate the most clicks and sales. 

Track conversion rates (what percentage of clicks turn into sales).

Note which promotional methods drive the most traffic

2. Set Measurable Targets

Break down your ₦100,000 goal:

Let’s say you’re promoting a product with a ₦5,000 commission, you need 20 sales. 

That might mean 2 sales per week for 10 weeks. 

With a 5% conversion rate, you’d need about 40 clicks per week

3. Reinvest in What Works

Once you start making commissions:

You may consider investing in paid promotion for your best-converting products. You can run Facebook ads. 

Upgrade your content creation tools if a particular medium works well. 

Perhaps even buy higher-tier versions of products to promote premium offerings. 

3 Common Challenges You’ll Likely Face and How to Overcome Them

Let’s address some obstacles you might face:

1: “No one is clicking my links.”

Solution:

• Revisit your messaging – focus on benefits, not features.
• Check if you’re targeting the right audience.
• Improve the quality of your content.
• Make sure your call-to-action is clear

2: “People click but don’t buy”

Solution:

• The product might not be as good as you thought – consider switching.
• Your pre-sale messaging might not align with the actual product.
• The landing page might not be convincing enough (not your fault, but consider other products)

3: “I’m not sure what to say about the product.”

Solution:

• Use the PAR framework: Problem, Action, Resolution.
• Problem: Identify what issue the product solves. 
• Agitation: Remind people of the pain of this problem. 
• Resolution: Show how the product fixes it

 Conclusion: 

Starting as a Selar affiliate might seem intimidating at first, but it breaks down into simple, manageable steps. 

The path to your first ₦100,000 is less about complex strategies and more about consistency, authenticity, and providing genuine value.

Remember, every successful Selar affiliate started exactly where you are now – with zero sales and just a decision to begin.

The question isn’t whether you can make money as a Selar affiliate in Nigeria. The question is: Are you ready to put in the consistent effort it takes to succeed?

If your answer is yes, then your first ₦100,000 is just a matter of time.

Frequently Asked Questions