16 Best Product Research Tools To Find Hot-selling Products 2024 (Free & Paid)

Last updated on July 19th, 2024 at 10:14 pm

If you’re looking for the best products research tools to find winning or hot-selling products for your e-commerce business, dropshipping or affiliate marketing. 

This is the right place for you. 

The success of any product heavily relies on understanding consumer demand, market trends, and competition. Launching a product without these vital information I’m about to share with you will result in low profitability.

Thorough product research is the lighthouse that guides you towards profitable opportunities selling products and I kid you not. Once you get your product sourcing right, marketing becomes easy for you.

Thankfully, we live in an age where powerful product research tools are readily available to use online both free and paid. 

They’re listed below:

Top 7 Free Product Research Tools

1. Google Trends

Google Trends analyzes popularity of search queries over time across regions. It gives comprehensive global search data insights.

Pros: 

• Google Trend has a simple user-friendly interface.
• It has multi-language/region data for all regions. 
• It’s completely free to use.
• Shows interest over time up to 12 months. 
• It shows rising trends, related keywords to the product searched. 

Cons: It’s limited to just search trends, and lacks specific product details.

2. Facebook Ad Library

Facebook ad library helps you browse active ads running across Facebook apps and services. You get to see real ads being used by businesses you can spy on and that’s a solid way to see winning products, the trick is that any ad running for 1 month must be selling well.

Pros: 

• It helps you understand effective ad creatives/messaging others are using.
• This is pure industry inspiration handy for you to use. 

Cons: It’s limited to just Facebook ads alone, no direct sales data.

3. AliExpress Dropshipping Center

AliExpress dropshipping center puts together list of trending dropshipping products from AliExpress. It’s most beneficial to dropshippers. By looking at products dropshippers are selling, you can draw a conclusion that such product is hot-selling because people are buying them. If no one buys it, it’s not selling.

Pros: 

• It shows sales data
• Displays supplier information
• It has a chrome extension
• You get insight for only AliExpress products. 

Cons: 

• It’s dropshipping focused.
• It offers narrow product scope.

5. TikTok Creative Center

TikTok creative center provides Insights into what’s popular and viral on TikTok video and it’s an avenue to spot hot-selling products based on the interest people have towards the product video on TikTok. 

Pros: 

• It helps you understand the massive TikTok audience. 
• Get social marketing ideas to promote yours. 

Cons: This tool is limited to just TikTok data, may not have traditional market views as it thrives on social platforms.  

6. Pinterest Trends

Pinterest Trends is a tool to explore popular pins, boards and searches on Pinterest. It’s dominated by US moms are constantly searching for trends. This trend is useful to find what people are spending money so that you too can tap into it .

Best suitable for highly visual product and lifestyle trend insights.

Pros: 

• You get marketing inspiration
• You get products ideas based on what people are buying or looking to buy.
• You get to see resonating visuals/themes. 

Cons: This is specifically made for Pinterest users and it lacks sales specifics.

7. Amazon Best Sellers

Amazon best sellers constantly update rankings of top-selling products. Giving direct sales data from e-commerce leaders. I recently found a hot-selling through this medium. These are products people are buying more. It’s a great insight for a winning product you too can sell.

Pros: You get to see real-time best sellers across categories, identify hot items.

Cons: This tool only covers Amazon’s marketplace in which you may not get a wider context.

8. Amazon Movers & Shakers

This tool enables you to find products quickly gaining traction and sales momentum. Especially products selling within 24 hours of listing. This is a huge opportunity to get into new selling products with less competition. 

Pros: You’ll spot rising items before they peak. You get to see real sales increases.  

Cons: It’s still limited to just Amazon’s data ecosystem.

Top 9 Paid Product Research Tools

1. AutoDs

AutoDs is a comprehensive product research tool for Amazon sellers who run dropshipping. It connects suppliers to sellers.

Key Features: 

• Get access to Winning Product database
• Niche analysis
• Product Importer
• Print on-demand
• Price & stock monitoring
• You Can find suppliers from supported suppliers
• Integrates with WooCommerce, Facebook, Shopify ,Ebay, Amazon, Esty, Wix

Pricing: Starts at $9.90/month.

Pros:

• All-in-one solution
• Data-driven insights
• user-friendly
• Inventory management
• Educational resources
• Automatic price optimization
• Tracking number updates
• TikTok spy tool
• AI Product title & description generator
• AI built Shopify store 

Cons: Limited to Amazon products, may have a learning curve.

2. Helium 10

Helium 10 is a powerful research tool for Amazon sellers and brands to find what is currently selling faster on Amazon marketplace.

Key Features: 

• Product research
• Keyword tracking
• Profit analysis
• Listing optimization.
• Analytics and add-ons

Pricing: Starts at $39/month.

Pros: 

• It powerful feature set
• It has an easy-to-use interface
• Produced more reliable data.

Cons: Beginners may find it a bit difficult to learn initially, 

3. Dropship Spy

Dropship Spy is a dedicated product research tool for dropshippers.

Key Features: 

• Hot product alerts
• AliExpress winning research
• AliExpress hot products
• Market insights and trends data
• Profit calculator
• Social Proof Products

Pricing: Starts at $39/month.

Pros: 

• It’s specifically made for dropshippers. 
• I find it so easy to use. 
• It’s quite affordable.
• It offers free monthly social proof and AliExpress winning products alongside suppliers to buy from. 
• You get direct suppliers to buy from, reviews to upload in CSV format 
• You have a list of Instagram influencers in your niche, their prices and services. 

Cons: It’s limited to dropshipping model to fund winning products. 

4.DropiSpy

Dropispy is the competitive intelligence tool to help dropshippers spy on other successful dropshippers’ stores and ads in order to find winning products.

Key Features: 

• Ability to track competitors’ winning products, pricing, ads, and suppliers.
• Very responsive interface. 
• Frequent updates. 
• Large database of up to 50M+ E-commerce ads. 

Pricing: Starts at $29/month.

Pros: 

• You gain insights into successful competitor’s ads data. 
• You study the best drop shipping store to get ideas of what’s working for them. 
• Identify untapped niche opportunities.
• It has a free plan for starters. 

Cons: Niche focuses on dropshipping, it may not have broader research capability .

5. EcomHunt

EcomHunt helps you discover best trending and new eCommerce products 

Key Features: 

• Product database
• Marketplace insights
• Trend alerts
• Community forums.

Pricing: Starts at $23/month.

Pros: 

• You’ll have early access to trending products and best new products released
• They offer community-driven insights.
• It has a free plan to start with. 

Cons: It may not give you in-depth data analysis and secondly it focuses on eCommerce trends.

6. Niche Scraper

Niche scraper is an automated research tool for identifying profitable niches and products.

Key Features: 

• Profitable Niche discovery and scoring 
• Product scraper
• TikTok ads spy
• Video ad maker
• Competitors store analysis

Pricing: Starts at $49/month.

Pros: It shows comprehensive niche and product research, automated insights.

Cons: Beginners may find it difficult to learn .

7. Jungle Scout

Jungle scout is a powerful tool for Amazon sellers and product researchers who want to start and manage a profitable Amazon business. 

Key Features: 

• Product research
• Niche hunter
• Keyword analysis
• Product tracking.
• Competitor insight
• Rank tracking

Pricing: Starts at $29/month.

Pros: 

• Furnished with a powerful feature set. 
• It gives reliable data. 
• Has a very user-friendly interface.

Cons: 

• It focuses on Amazon
• Has no free plan 

8. Exploding Topics 

Exploding Topics is similar to Google Trends but its algorithm works differently in detecting trending topics and products online. It’s the best tool for early identification of rapidly growing trends.

Pros: 

• It leads ahead of the curve
• It has a simple user-friendly interface.
• It features volume of search and percentage of growth. 

Cons: 

It shows limited historical data and may lack granular product details.

Comparison Table for the paid product research Tools:

Understanding Your Product Research Needs

Before going into the world of product research tools, it’s crucial to understand the different types of research you might need and how they align with your business goals. Product research encompasses a wide range of activities, including market analysis, competitor research, and gathering customer feedback.

Market analysis involves studying consumer trends, demand patterns, pricing strategies, and potential market size for your product. This research helps you determine if there’s a viable market for your offering and how to position it effectively.

Competitor research, on the other hand, focuses on understanding your rivals’ strengths, weaknesses, and strategies. By analyzing their product offerings, pricing, marketing tactics, and customer reviews, you can identify opportunities to differentiate your product and gain a competitive edge.

Customer feedback is another invaluable component of product research. Gathering insights directly from your target audience can help you validate your product idea, identify pain points, and tailor your offering to meet their specific needs.

The type of product research you prioritize will depend on your business goals. For instance, if you’re venturing into dropshipping, your primary focus might be on identifying hot-selling products with high demand and low competition. On the other hand, if you’re operating in the B2B space, you might prioritize competitor research and gathering feedback from potential clients.

By clearly defining your product research needs based on your business objectives, you can effectively leverage the right tools and strategies to make informed decisions and increase your chances of success.

How To choose the Right Product Research Tools For Yourself

With numerous articles online of free and paid product research tools available, selecting the right one can be overwhelming. To simplify the decision-making process, consider the following key factors:

Free vs. Paid Tools: A Comparison

While free tools can be a great starting point, they often lack the depth and specialized features required for comprehensive product research. Paid tools, on the other hand, offer in depth data, advanced analytics, and a specified user experience but come with recurring costs.

To determine the right tool for you, consider the following in your decision-making:

1. Define Your Goal: Are you looking to identify broad trends, validate product ideas, or conduct in-depth market analysis? Clearly define your research objectives as this will help you know the exact tool to use at any point in time. 

2. Think About Your Budget: Paid tools can be worth every single penny invested for established businesses or serious entrepreneurs making money already, but may be expensive for those on a tight budget or just starting. 

3. Check Your Needs: Do you require specialized features like supplier data for dropshipping, competitive intelligence, or niche scoring? Paid tools often posses these specific features.

4. Consider User Experience: The easier it’s for you to use, the better you can maximize its potential. User-friendly interfaces and a smooth learning experience is very vital especially for those new to product research.

5. Think Long-Term: As your business grows, your research needs may evolve. Opting for a scalable solution can save you from frequently switching tools.

For those just starting or on a tight budget, a strategic combination of free tools like Google Trends, Amazon Best Sellers, and social media insights can provide a solid foundation. However, as your product research needs become more complex and data-driven, investing in a paid tool like Helium 10, Jungle Scout, or Niche Scraper may be a wise decision.

Using product research tools is like having a super cool detective kit to help you find the best toys or games that kids really want to play with. But here’s the secret, the tools alone won’t solve the whole problem! You need to use them in the right way and also think like a kid yourself.

Imagine you’re looking for a new toy to sell. Just checking the data from the tools won’t be enough. You need to think about what would make that toy really fun and exciting for other kids. What kind of adventures could they go on with it? What would make them laugh or feel amazed?

So when you’re using these research tools, don’t just look at the numbers. Try to understand why certain toys are popular and what makes them special. Maybe there’s a cool feature you hadn’t thought of, or maybe kids just love the character or story behind it.

Here are some tips to help you get the most out of the research tools and the research method to use:

1. Use filters wisely: Most tools let you narrow down your search, like looking for toys for a certain age group or price range. Using these filters can help you find better matches.

2. Look at the pictures and videos: Numbers are important, but seeing the toy in action can give you great ideas too!

3. Read the reviews: Find out what kids (and parents) really think about the toys. What do they love or dislike?

4. Think about how to make it better: Maybe you can add a fun new twist or make improvements based on the feedback.

5. Be kind and fair: When you’re doing your research, make sure you’re not copying anyone else’s ideas or products. That wouldn’t be very nice.

Now that you’ve researched and found a winning products, what’s next? 

The next thing is to create an ecommerce store or create a sales funnel/landing page to help you promote the products that’s if you want to sell on your personal store. 

All you have to do is visit Namecheap or Hostinger to get a domain name and hosting. 

Then hire an e-commerce developer to build you an e-commerce store. 

If you prefer a sales page to run ads, then hire a web designer. 

Find the best marketing strategy strategy to sell which may include:

• 1. Social media ads on Facebook, TikTok, Instagram and Google. 
• 2. Search engine optimization
• 3. Content creation. 

Conclusion

Using these tools is like being a toy detective. You get to see what’s popular, find new trends, and even spy on what other toy companies are doing. But the most important thing is to not just look at the numbers and data. You need to use your imagination to think about what would make a toy really fun and magical for kids like you. 

So now that you know about all these amazing research tools, it’s time for you to start researching winning products to sell and smile to the bank. Let me know in the comment section which tool you prefer from this list.